Why DTF Transfers Are So Easy to Underprice
Most DTF sellers calculate their cost by looking at the ink price and stopping there. But that's only part of the story. The real cost of a DTF transfer includes your film, powder, labor (print + powder + cure + press + peel), and substrate cost if you're pressing onto a t-shirt or blank.
A 12x12 design printed at 60% coverage costs roughly $0.70 in materials. Add in 4 minutes of labor at $20/hour, and you're at $2 cost per item before any markup. Charging $5 might feel like a profit - but at industry-standard 100% markup that's actually leaving money on the table. This calculator does the math for you so you never undersell your work.

